RESUME

 
Professional ​
info​​

Seeking to utilize over twelve years experience in editorial management and digital content creation to attract and engage consumers in a rapidly changing entertainment-based media industry.

Skills

Marketing, management, editorial, ad sales, and strategic client relations

Social media, branding and strategy. brand management.

Work​
experience​
dr Pilates, Studio Management | 2012 – Present
  • Oversee marketing campaigns, social media, studio promotions and outside partnerships to increase capacity and boost brand-specific sales

  • Coordinate special events, workshops, and manage/schedule studio availability

 

The RichyRich and Westopher Show, Producer | 2016 – Present
  • Produce, co-host and edit weekly audio podcast (over 450,000 downloads, 30,000+ monthly)

  • Secure and manage paid advertisers and product sponsors

  • Book guests to increase brand reach and awareness

 

Celebuzz, Deputy Editor | 2011 – 2012
  • Oversaw 40% growth in unique visitors, and over 100,000 new social media followers

  • Coordinated photo and video licensing for thousands of digital elements per month

  • Produced, wrote and hosted ad-supported video series

  • Managed, assigned, and reviewed celebrity interviews, news and features

 

Entertainment Tonight, Senior Content Editor | 2006 – 2011

  • Supervised 15% growth in unique visitors within one year, and an increase of over 50,000 daily active online users

  • Produced and scripted daily mobile news series featuring ET hosts

  • Oversaw partnership and marketing development deals

  • Wrote over 3,000 feature stories, breaking news, and celebrity interviews

 

The Insider; Senior Content Editor | 2006 – 2011

  • Managed digital ad sale content for clients including Kohls and Tresemme

  • Integrated online brands with daily television show segments

  • Photo editing and licensing

 

Young Hollywood, Columnist | 2007 – 2011

  • Self-produced over 600 articles about Hollywood lifestyle trends

Technical

Microsoft Excel, HTML, Content management tools, audio editing and various publishing systems

Education
Santa Monica College. Broadcasting and communication
2005-2006
Wright State University. Bachelor of Fine Arts Acting Program
1994-1996
University of Findlay. Early enrollment, dual credit for high school
1992-1994

Follow me

© 2019 by Wes Ferguson
 

Call

T: 310-425-9802

Contact

TheWestopher (at) gmail

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